Melanie Barti

"Melanie Barti has created award-winning work at some of the best agencies in the country." Her work has been recognized by Communication Arts, The One Show, and Print Regional Design Annual. She is originally from Texas, but she is a true nature, food, music loving Californian.
She has worked with Bear Naked Granola, Budweiser, Intel, AT&T, Target Stores, Vans Shoes, 3dFX, and more. She does advertising, design, web, and eco advertising.

She was hired to create an ocean awareness campaign for The State of California. They wanted people to understand how important the ocean is to our everyday lives and why we need to protect it. So they came up with Thank You Ocean. It was very successful and Governor Arnold Schwarzenegger proclaimed June 8th as Thank You Ocean Day.

 I know this ad doesn't have any photography on it, but I still really like it. I like how it states a true fact. The font and size is very easy to read. They also included a small graphic at the bottom that says "thankyouocean.org." I also like the black arrow that is pointing towards the sky.

 

 

These last 2 ads are photo based. She used one main photo and then put some type, logos, and some other small pictures on the advertisement. The first ad looks like a 2 page spread in a magazine. I like how the focus is on the young girl and the rest of the background is a green plant bush/wall. Sometimes text doesn't look good across a person, but since this text isn't across the girl's face it works. I like how on the right side there are 3 small pictures of Target's products and then a small description. I like the balance on the first ad. I thought the background was too busy and distracted from the girl on the 2nd ad, but when I read the text on the right it made since. The background and the girl go together. The picture is a little busy, but they wanted that way. The first picture is more clear and in focus versus the second picture. I think both of the ads are fairly strong.