Lisa M. Hamilton

Lisa M. Hamilton is a writer and photographer who focuses on agriculture and rural communities.  "Her work has taken her from castration time on a Wyoming sheep ranch to a meeting of radical plant breeders in Iowa; from dairy farms in the highlands of Bavaria to sacred rice paddies along the coast of Japan." She is the author of Deeply Rooted: Unconventional Farmers in the Age of Agribusiness. She is a fellow with the Alicia Patterson Foundation. She has focused on her home state California exploring its rural communities and landscapes for the multimedia work Real Rural recently. http://www.lisamhamilton.com/about/about.html

http://realrural.org/about
 This is one of her pictures from her "4-H & Future Farmers of America" section.


http://grist.org/locavore/photo-project-takes-commuters-to-a-california-theyve-fogotten/ (The stories that go along with the ads and more about Lisa)

"Alongside the photos, she places “a single inconclusive line of text that opens the story but doesn’t complete it. My hope is that people see that and it opens a little part of their brain that’s devoted to rural California, and suggests to them that it isn’t just what they’ve seen from I-5 [the largest highway, which intersects the state].”



These are two of her ads. Her ads are simple, but to the point and that's what she wants. She only puts one line of text that goes along with a color in the picture (the green text matches the green tie and the blue text matches the blue umbrella). It looks like the umbrella was photoshopped in there. Then she adds where the photo was taken at towards the bottom. She leaves enough negative space so she can put text on the picture without the text going over something important in the picture. She also adds a small gray box at the bottom of each ad with the website and more information. I think these ads are effective. Ads don't have to be complicated to be effective because you want people to remember them and think about what they just saw.