Carl Henry_Public Service Ad

This is a poster designed by Carl Henry who is a senior in Graphic Design at Sacred Heart University. Carl Henry won the RYASAP (Regional Youth/Adult Substance Abuse Project) competition for anti-tobacco public service ads for the collegiate division. This is the seventh year in a row that a student form Sacred Heart University Art & Design has won this honor.

 

I like the concept of this poster, but there are a few problems with it in my opinion. I think the picture is too dark. I think the boxing gloves should be brighter because they are getting lost. He can probably brighten up the glove's shadows a bit. I know that this picture is supposed to have a dark feeling too it, but I think it's a little to dark right now. Besides the picture being a little dark, I really like the picture he chose for it. When people think of smoking they usually think of smoke and cigarettes, but Carl Henry thought about boxing gloves. I think the type should match up. I like how the first sentence is lined up, but I don't like how the second one is. "Smoking" is bigger than the other words and it's line up with "Knock Out," which I like. I also like how he put the word "smoking" in red to match the boxing gloves. He should have done the same thing to the other sentence below it. The second sentence is align right. He made the word "you" bigger and in red, but it's by itself on the last line. I think he should have stretched the word "you" out to line up with the words above it. He probably didn't do that because "you" has fewer letters than "smoking" does. He could have made the tracking tighter on the words "before it knocks out" and in a smaller font. Then he could have made the tracker wider on the word "you" and had that in a bigger font size. I wonder if it would read better if the last sentence said "Before it knocks you out" instead of "Before it knocks out you."

Melanie Barti

"Melanie Barti has created award-winning work at some of the best agencies in the country." Her work has been recognized by Communication Arts, The One Show, and Print Regional Design Annual. She is originally from Texas, but she is a true nature, food, music loving Californian.
She has worked with Bear Naked Granola, Budweiser, Intel, AT&T, Target Stores, Vans Shoes, 3dFX, and more. She does advertising, design, web, and eco advertising.

She was hired to create an ocean awareness campaign for The State of California. They wanted people to understand how important the ocean is to our everyday lives and why we need to protect it. So they came up with Thank You Ocean. It was very successful and Governor Arnold Schwarzenegger proclaimed June 8th as Thank You Ocean Day.

 I know this ad doesn't have any photography on it, but I still really like it. I like how it states a true fact. The font and size is very easy to read. They also included a small graphic at the bottom that says "thankyouocean.org." I also like the black arrow that is pointing towards the sky.

 

 

These last 2 ads are photo based. She used one main photo and then put some type, logos, and some other small pictures on the advertisement. The first ad looks like a 2 page spread in a magazine. I like how the focus is on the young girl and the rest of the background is a green plant bush/wall. Sometimes text doesn't look good across a person, but since this text isn't across the girl's face it works. I like how on the right side there are 3 small pictures of Target's products and then a small description. I like the balance on the first ad. I thought the background was too busy and distracted from the girl on the 2nd ad, but when I read the text on the right it made since. The background and the girl go together. The picture is a little busy, but they wanted that way. The first picture is more clear and in focus versus the second picture. I think both of the ads are fairly strong.

Michael Jones

"Michael Jones began his career in photography in the 10th grade when he took a photography class and his C-average shot up to straight A's." He studied photography in college and became a photo assistant on the west coast and Paris, France. He started his own studio in Portland, Oregon and has been shooting product, portrait, and fashion photography ever since. He has worked with and created award-winning photography for TaylorMade, Golf, Nike, Sportswear, Microsoft, Oregon Symphony, Adidas, and many more. He lives in Washington State with his wife and daughter.

http://www.michaeljonesphotostudio.com/


The first picture is a photograph he took of the TaylorMade Golf Club. I don't think he actually designs the ads. I think he just takes the pictures for the companies. I like the background that the first golf club is sitting on. I like that it's a texture background underneath a shiny "metal" gold club.

 I really like this picture. I think it is centered, but it doesn't feel like it's centered because of the shape of the golf club and the angle and took it at. I think the club looks really sharp against a solid black background. The name, logo, and colors on the golf club turned out really well. I think the levels work is well done. It's dark on the bottom of the club, but I think it looks good like that. I like how the biggest highlight is across the brand name "TaylorMade"

 This is a photo he took for Nike. I really like this photo. I like how the shoe is positioned and I like how he took the shot. I usually see pictures of very clean and new shoes for ads. This shoe is different. This shoe has mud/dirt on the bottom and has water or sweat on top.  I like how the dirt is coming off of the shoe. The shoelaces are also untied, which gives it the used and rugged look.



Kashi_Magazine Ad

 This is an advertisement for "Kashi." I tore this ad out from a magazine that I had lying around at home. I'm not sure who made this particular ad. This is an example of a picture of a product used in a magazine advertisement. I like the layout of this ad. I like how the food is on one side and the text and ingredients are right next to the food. The only thing that is center about this ad is the logo and the tagline. I also like how they have the picture of the actual product (the boxes) towards the bottom of the page. Someone took a picture of one of Kashi's peanutty dark chocolate bars and then their picture was used for a advertisement. I also like the typography on this ad. It has almost a hand-written and natural feel to it, which fits the company. Kashi is the seven whole grain company and they use natural ingredients. I also like the colors they chose for the text to go along with the picture. The white background is plain, but I think it works. You usually don't want to have a busy background for a product ad.

Richard Avedon

This is a very famous picture by Richard Avedon. This picture is called "Nastassja Kinski and the Serpent." He took it in Los Angeles, California, June 1981. Nastassja is a German actress who has appeared in more than 60 films in Europe and the United States. Richard Avedon was born in New York City on May 15th 1923. He studied with Alexey Brodovitch at The Design Laboratory, New School for Social Research, New York City. He won some awards, had more than 10 books, and held many exhibitions in the United States. He passed away on October 1st 2004 in Texas while on assignment for The New Yorker magazine and the Richard Avedon Foundation is established.
http://www.richardavedon.com/index.php#mi=2&pt=1&pi=10000&s=2&p=2&a=1&at=0http://www.richardavedon.com/index.php#mi=2&pt=1&pi=10000&s=2&p=2&a=1&at=0

I got this picture off of his website. I think he shot this picture in color and then turn it into black and white, but I'm not sure. This is a very famous picture and I read somewhere that it was going on sale for $50,000. I also read somewhere that Avedon did a lot of prep work to get this photo perfect. He probably took 99 bad shots to get this 1 good shot. This is a beautiful picture. She is lying very still and her eyes aren't looking directly at us. She looks relaxed even though she is probably scared that a giant snake is slithering across her naked body. I like her facial expression. I don't think this picture would have been as powerful if she was clothed. It's scarier because this powerful creature is on her bare body and could probably bite her. The only thing the actress is wearing is a big white bracelet. I think the levels are well done. I think this picture has a good balance of highlights and shadows. I also like how the actress and snake is positioned. This is a very iconic picture and I can see why.

I also found this picture in color. I think it looks better in black and white.

Leo Burnett & ARC Worldwide

Leo Burnett and ARC Worldwide is the company who designed this advertisement. They have locations all over the world from Argentina, Australia, Thailand, United States, China, and Greece. "As the marketing services arm of Leo Burnett globally, Arc specializes in digital communications, direct & database marketing, promotions and shopper marketing." They have worked with Canon, McDonalds, Foster, Walgreens, Purina, Comcast, Coca-Cola, and more.


Canon PowerShot D10 – Underwater Camera 35-105mm
Advertising Agency: Leo Burnett & ARC Worldwide, Bangkok, Thailand
http://www.arcww.com/

I really like this ad. This is an ad for the PowerShot D10- Underwater Camera 35-105mm. I think this is a really creative ad and I got the concept right away. Usually when people take pictures of people or other things in the water/underwater they look like how the top quarter of the picture looks like, which is blurry, out-of-focus, wavy, and distorted. This picture shows that the people and objects under the water is very clear, in-focus, and not distorted at all. This ad is photo based. I like how they put a picture of the actual camera in the top right corner along with the name. I like when ads have a picture of the actual product on it because I know what it looks like and therefore when I go to potentially purchase the product I know exactly what it looks like. It also helps people associate the ad with the actual product. This ad only used 1 picture, the picture of the product, and the name of the product, but it was very successful in my opinion. Most ads are usually just one strong/good picture with some creative type on it. The simple, but powerful ads are the ones people remember. People usually don't remember overly complicated advertisements. I think Leo Burnett & ARC Worldwide did a great job of creating this ad.

WWF

World Wildlife Fund (WWF) has some terrific advertisements. I have always loved their ads and I think they convey a very strong and powerful message. I am a huge animal lover and will do anything I can to save or help animals. I support all of these groups, organizations, programs, (and other related associations) that help to save animals whether the animals are cats and dogs or cheetahs and pandas. I also support groups that help prevent animal abuse and cruelty. I'm not sure if WWF created these ads by themselves or if they had help. I can't find out exactly who created these ads.

 This is such a powerful ad. I got this ad right away, but it might take other people longer to get. Even without reading the tagline I got what this ad was saying by just the picture. This is what fur coats come from. These horrible people kill cheetahs and sometimes they kill a mommy cheetah and a baby cheetah who are just trying to live their lives for stupid, unnecessary fur coats. I like how the creators of this ad put tags on top of the cheetahs. When people are buying clothes they always look for their size. I also like how their is a tagline in the top right corner along with the WWF logo.

The picture speaks for itself. Elephants are going extinct and deteriorating. This is an example of good photo manipulation. I also like the background they chose for this picture. It is very dark and reminds me of a abyss. Again, they have a tagline at the bottom with their logo.
 
This is one of their more disturbing ads, but this ad isn't even that gruesome because the blood is illustrated. This is a very strong picture that says a lot. The tagline helps with the meaning of the picture. In this case they need the tagline for people to understand the full meaning of this picture.